About Business Mic
Every business lesson has a story behind it.
Business Mic creates room for entrepreneurs, executives and industry experts to talk honestly about the decisions, setbacks and turning points that shaped their work.
The most useful lesson often appears after the obvious answer.Daudi Mugabi · Host
Why it exists
It began with a gap I had felt myself.
The idea for Business Mic grew from my own early experience of trying to build without enough reliable guidance.
In 2006, entrepreneurial setbacks showed me how expensive it can be to learn only through trial and error. I began imagining a place where people who had already travelled the road could speak candidly about what worked, what failed and what they would do differently.
Business Mic eventually launched in 2015. Since then, the purpose has remained simple: make hard-earned business experience easier for other people to access and apply.
The idea takes shape
Early entrepreneurial lessons reveal the need for more honest, accessible business guidance.
The microphone opens
Business Mic launches as a home for thoughtful conversations with people doing the work.
The archive keeps growing
More than 225 conversations now connect listeners with experience from across industries and borders.
How we approach the conversation
Useful insight rarely arrives as a polished soundbite.
Business Mic goes beyond the success story to explore the judgment, uncertainty and learning behind it.
Candour over performance
The conversation makes room for setbacks, trade-offs and unfinished thinking—not only the version that looks good afterwards.
Experience over theory
Ideas matter most when guests can show how they held up in real organisations, under real pressure and with real consequences.
Practical value
Every episode should leave the listener with a clearer question, a useful principle or a better way to approach the work.
About the host
Daudi Mugabi asks questions from inside the work.
Daudi is a business interviewer and customer experience practitioner with more than 15 years across customer experience, marketing, operations and corporate affairs. That breadth shapes the questions he asks: what really happened, why it mattered and what someone else can learn from it.
His interviewing style is patient, curious and practical. Guests are given the space to move beyond rehearsed answers and explain the thinking behind their decisions.
Who it is for
For people learning to build, lead and grow.
You do not need to be a founder to find value here. You only need to be serious about understanding how business decisions are made.
Entrepreneurs and business owners
For people building from the ground up, testing ideas, recovering from setbacks or preparing for the next stage of growth.
Executives and team leaders
For leaders working through questions of culture, performance, customer experience, innovation and organisational change.
Ambitious professionals
For people developing their judgment, considering entrepreneurship or looking for a wider view of how organisations work.
Continue the conversation
Start with one good conversation.
Browse the archive and choose the business question that matters most to you now.