James Warren, Founder and CEO of Share More Stories discusses how his company is redefining how organizations understand customer and employee experiences through storytelling and AI. At the heart of this innovation is SEEQ — a research platform that stands for Stories to Engage, Explore, and Question. SEEQ helps businesses move beyond surface-level data to uncover the deeper emotional drivers behind human behavior.
While most traditional tools tell you what happened, SEEQ focuses on understanding why it happened. By inviting customers and employees to share written stories about their experiences, SEEQ captures nuanced, emotional insights and transforms them into structured, actionable data. James explains how the platform uses AI to analyze emotions, values, and needs, enabling companies to develop more human-centered engagement strategies.
In the conversation, James emphasizes that great customer experience isn’t just about tracking metrics — it’s about empathy, connection, and context. He also highlights the power of linking customer experience (CX) and employee experience (EX), showing how SEEQ enables organizations to break down internal silos and reveal hidden relationships between internal processes and external perceptions.
James shares why business leaders must elevate CX from a reactive function to a strategic priority — one that drives differentiation, loyalty, and long-term growth. He also offers a glimpse into the future of AI-powered experience management, where insights derived from real human stories become the foundation for intelligent, responsive systems.
For leaders serious about building meaningful experiences and long-term customer relationships, this episode offers both inspiration and a roadmap.