Emma is the founder and CEO of Outspoken Edge which provides intuitive digital media management for entrepreneurs and corporate institutions across Africa. They also offer full-service online marketing solutions for virtually every business need, including online marketing, website design, search engine optimization, pay-per-click campaigns, content creation and other services. In this episode, Emma shares the importance of having an online presence as a business plus ways in which you can leverage social media in order to enhance your brand.
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Jab, Jab, Right Hook by Gary Vaynerchuk helps you understand each social media platform and whether or not it's right for your business. This book does a great job of explaining what type of content works best on each of the different platforms, and uses real life examples of various companies. If you want to understand Social Media better, this is the perfect book to help you get started.
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